India: The Himalaya Drug Company, India’s leading Wellness company, today launched its first Brand campaign, – ‘Khush Raho, Khushaal Raho’ bringing to life its vision of “Wellness in Every Home, Happiness in Every Heart”. Having earned the equity and trust of millions of consumers for the last eight decades, Himalaya remains committed to solving consumer problems through its herbal products backed by science and research.
Mr. Philipe Haydon, CEO, The Himalaya Drug Company, said, “Herbal brands today are gaining preference, and consumers are increasingly considering herbal solutions as their first choice. With our range of over 500 herbal products, Himalaya continues to win hearts and offer well-being to consumers across all walks of life. We’re extremely proud to unveil the first-ever brand film bringing to life the Vision of Brand Himalaya.”
Speaking about the campaign, Mr. Rajesh Krishnamurthy, Business Director – Consumer Products Division, The Himalaya Drug Company, said, “The genesis of the brand film is based on the key consumer insight that small problems seem big when we don’t know how to solve them. The philosophy of our brand is to solve consumer problems through our wide range of herbal products and the campaign beautifully captures this. It’s a moment of great pride for all of us as we seek to be an integral part of consumers’ journey of Wellness and Happiness”.
The campaign has been conceptualized and executed by ad agency – Chapter Five. Mr. Prateek Srivastava, Founder, Chapter Five, said, “As a team, we are extremely excited about this campaign that essentially establishes the problem-solution equity of Himalaya. The different incidences captured in the brand film communicate the message of happiness and showcase how different products bring joy to people’s lives and hearts. The film celebrates happiness through a happy song, happy situations, happy people, and a happy message.”
Watch the equity film here: https://www.youtube.com/watch?v=J5Kj13FDptI
- Title: Khush Raho, Khushaal Raho
- Creative Agency: Chapter Five, Bangalore
- Production: Apostrophe Films
- Music Director: Gulraj Singh
- Director: Koushik Sarkar