Lucknow, July 12, 2018: Continuing its unparalleled commitment towards technology and innovation, Panasonic India today announced a significant expansion of its line-up of ‘Intelligent Home appliances’ range comprising of refrigerator, washing machine and microwave. The intelligent range is equipped with core technologies and features such as ECONAVI Invertor technology that detects unconscious waste of energy using different sensors and optimises operations according to environmental conditions. The new range offers four models of refrigerator, 17 models of washing machine and a new Invertor microwave. The latest offerings area perfect blend of technology, utility and aesthetics, and curated to suit the modern day needs for the consumers. With this new launch Panasonics looking at 40% growth in the home appliances category in FY 2018-19. Designed to make the user’s everyday life more comfortable, convenient and energy efficient, the new models are equipped with advanced proprietary technologies. Ensuring sparkling clean wash, the new washing machine models come with Active Foam that creates high-density foam to remove dirt from deep in fibres, while Stain Master feature easily removes stubborn stains with just a push of a button. These models are available in the capacity of 6.2kgs to 14kgs in the range of INR 20,000 to INR 60,000. Redefining freshness and ensuring good health, the 307 L and 336 L refrigerators priced at starting range of Rs. 37,000 and Rs. 45,000 respectively, come with intelligent ECONAVI sensors that optimize the cooling performance for advanced energy savings and the AG Clean technology which ensures 99.9% bacteria elimination. Ascending towards the notion of good health, Panasonic microwaves, starting from Rs. 6700 to 20990 allow users to cook healthy wholesome meals containing no oil with its Zero Oil recipes.

Developed to maximise energy savings and reduce water consumption, refrigerator and washing machine models feature ECONAVI technology. The Panasonic Intelligent invertor refrigerators with ECONAVI is designed to cool 50% faster while reducing electricity consumption –Inverter savesupto49%and ECONAVI technologyupto10% of energy.

The Econavi sensor technology monitors the refrigerators usage patterns to optimize cooling while adapting the power saving mode around the consumer’s lifestyle. I n the washing machine, the intelligent sensors detect the volume of laundry and the water temperature, and select the most efficient wash cycle with optimal operation for energy, water and time-saving. All the three products are also equipped with Inverter technology to ensure efficient operation with significant energy saving and less noise.

Speaking at the launch, Mr. Gaurav Minocha, Head- Home Appliances, Panasonic India, said, “Panasonic has always been a frontrunner when it comes to innovation and technology. Our new avant-garde range of home appliances is a testament to our commitment of introducing intelligent appliances and home solutions. With new additions to our Home Appliances range we plan to capture double digit market share in the Home Appliances category in coming years. Reflecting on Panasonic’s decision to launch the new range in Kolkata, Mr. Minocha further added,” Kolkata has tremendous potential for us which is why chose to launch the new range here in the ‘City of Joy’.”


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