Millions of Indians drive on Roads and 400 never come back home, every day. Road Deaths are biggest cause of Unnatural Deaths in our Country. Pedestrians are killed across the country and contribute to the significant share of these deaths.

New Delhi,3rd Aug 2018: Believing in “Sadak Suraksha – Jeevan Raksha “, NGO, DRIVE SMART DRIVE SAFE   launched a unique project titled ‘1Crore Steps for Safer Roads’. The project entails a record walk from Kanyakumari to Kashmir, a distance of 3600 kilometres, to be covered in just 60 days. The walk is being undertaken by Subramanian ‘Subu’ Narayanan who is an employee of Hella India  and will cover about 20 cities across South, West and North India. The project envisages participation and engagement from the general public in the form of short walks to show their solidarity with Subramanian ‘Subu’ Narayanan and the cause, by “WALK DONATION” from anywhere in the country, #WalkWithSubu -A First of its kind in India to support the cause of Arresting Alarming Road Deaths. Walk donation can be done on .

Mr Subu will be taking approximately 32 lakhs steps for the cause, however, the project aims to take one crore steps by launching a Nationwide campaign encouraging Indians to walk for Road Safety.Just 1 km walk daily for 60 days or for few weeks or for a day in support of the cause and posting it with evidence on the campaign website will enable the campaign to clock more than A Billion steps by collecting walk donations from just 1.5 Lakhs people.  People can donate their walk at “”.    The walk donation campaign has already created a buzz as the campaign received 15 lakhs steps as donation in first 2 days itself.

The programme is supported by The Ministry of Road Transport and Highways, NGO Arrivesafe, ACMA, SIAM, FICCI, CII-Yi and partnered by Hella, WABCO & Brakes India.

The flag off for the event happened  in Kanyakumari on 28th July, by Rama Shankar Pandey, President CWC of the NGO & Managing Director of Hella India Lighting Ltd.Bharat Scouts & Guides, Students of Rohini college of Engineering and Technology, Vivekananda college of polytechnic, volunteers from Rotary club & TVSASL ,  joined  for the flag off . The walk will reach Kashmiron 2nd October.

The project has   already initiated a nationwide public debate on the subject of road safety as various organisation, corporates, schools  & local people are joining the walk in the cities  on the route

Mr Subu reached Trivandrum on 29th July, in the morning at 7 am where 100’s   of volunteers of Scouts and Guide ,  students of Maharaja Women’s college , members of TrivandrumAuto association, forces from CRPF, Traffic Police, Sports Authority of India ,volunteers from Yamaha Motors, Kerala state police, employees of corporate  joined  him in the walk along with local people. Mr Mathew A John, DIG  CRPF Trivandrum along with commissioner of Police Mr P Prakash& DCP law & order  Mr Aditya joined  the walk.  People took safety pledges &were  sensitised towards alarming road deaths happening in the country and how to create a change movement by public debate and public self-discipline on our Roads.


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