Timex Announces Major Stake Sale in India at a Discount

Timex Group Luxury Watches BV, the parent company based out of the Netherlands, has dropped a bombshell for the Indian stock market: it’s selling up to 15% of its stake in Timex Group India through an Offer for Sale (OFS). What’s grabbing everyone’s attention is the floor price. At ₹175 per share, it’s set 7% lower than the previous day's closing price of ₹264.20. This kind of discount is definitely more aggressive than what buyers usually see for well-known consumer brands.

The base offer covers 7.5% of Timex Group India’s equity, which comes out to about 75.71 lakh shares. There’s also a greenshoe option for another 7.5%, totaling up to 1.51 crore shares if there’s enough demand. This means the promoter’s holding—currently sitting at 74.93% as of March 2025—could dip sharply once the deal is done, especially if both the base and greenshoe portions are grabbed by buyers.

Investor Response and the Impact on Timex Shares

Non-retail investors got the first shot at the Offer for Sale on June 25, 2025. The next day, retail investors were invited in as well. The market response was quick and not too cheerful—Timex Group India shares took a hit, dropping by 5% to ₹251 right after word got out about the upcoming sale. Large OFS deals like this can spook investors because they often signal that promoters want to cash out or reduce exposure, even if company operations are steady.

Speaking of business, Timex Group India still has a pretty solid standing in the local watch market. The company posted revenue of ₹538.10 crore for the financial year ended March 2025, making it a familiar name on the wrists of everyone from college goers to office professionals. Timex’s product lineup spans a wide price range, from everyday digital watches to signature pieces aimed at buyers who don’t mind spending a bit more for style or brand value.

The motivations behind Timex's decision could be anything from freeing up cash for international expansion to simply reshuffling the ownership structure in line with regulatory norms. It’s not just about the company, though. Moves like this tend to shake up broader investor sentiment, especially when global parents make sizable exits from Indian subsidiaries. If the OFS is fully subscribed, it will be interesting to watch who the new institutional investors are and how their presence shapes Timex's next chapter in India’s highly competitive watch market.